Google for WooCommerce vs ShopMagic for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | ShopMagic for WooCommerce v4.9.3 · checked 23 Oct 2026 Free + paid · ★ 4.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 10,000+ |
| Last updated | October 20, 2026 | October 22, 2026 |
| Editions | Google for WooCommerce | ShopMagic for WooCommerce · ShopMagic PRO add-ons ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Event-based email workflows for WooCommerce; Built-in order and customer placeholders; Connects to several email marketing services |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Many advanced events and filters need paid PRO add-ons; Large plugin with many bundled libraries; Usage tracking asks for consent |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Event-based automation workflows, WooCommerce mail templates for sending, Order placeholders such as totals, Saves confirmed marketing subscriptions, Recipe converter, PRO-only events and filters (upsell placeholders in free code) ($), PRO add-on detection ($) |
| Integrations | ||
| — | Mailchimp, GetResponse, MailerLite, Postmark | |
| CRM | — | ActiveCampaign |
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Requires WordPress | 6.9 | 6.4 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | shopmagic.app, www.wpdesk.pl, mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, api.getresponse.com, api3.getresponse360.com, api3.getresponse360.pl, data.wpdesk.org, connect.mailerlite.com |