Google for WooCommerce vs Lasso Lite
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Lasso Lite v161 · checked 23 Oct 2026 Free + paid · ★ 3.1/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 4,000+ |
| Last updated | October 20, 2026 | October 21, 2026 |
| Editions | Google for WooCommerce | Lasso Lite · Lasso Pro ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Cloaked short links on your own domain; Product displays with a block or shortcode; Imports links from other link plugins |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Auto-monetising Amazon links needs the paid Pro plan; Usage analytics are on by default in the admin; Amazon product details need your own Amazon credentials |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Cloaked short links on your own site, Basic click counts per link, Product display via [lasso] shortcode, Elementor widget for the Lasso shortcode, Import existing links from other plugins, Groups for organising links, Amazon product details via your own credentials, Upgrade to Pro prompts and licence check ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| Analytics | — | PostHog |
| E-commerce | Google Merchant Center, WooCommerce | Amazon Creators API |
| Plugins | — | Elementor |
| Other | — | Sentry |
| Requires WordPress | 6.9 | 5.1 |
| Requires PHP | 7.4 | 7.2 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Yes |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | creatorsapi.amazon, ph.getlasso.co, getlasso.co, app.getlasso.co, o51581.ingest.sentry.io, creatorsapi.auth.us-east-1.amazoncognito.com |
| Shortcodes | — | 1 |