Google for WooCommerce vs Site Search 360
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Site Search 360 v2.1.11 · checked 23 Oct 2026 Free + paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | Google for WooCommerce | Site Search 360 · Site Search 360 paid plans ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Replaces the default WordPress search with a hosted index; Autocomplete suggestions and grouped results; Indexes WooCommerce categories and custom fields |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Needs a Site Search 360 account and hosted index; Indexed content is stored on the vendor's servers; Plan limits and trial expiry apply to the hosted service |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Replace WordPress search results, Index content on save, publish and trash, Search box, button, form and result block shortcodes, Search widget, Search forms added to menus, WooCommerce category indexing, Search designer admin page, Plan screen with upgrade call to action ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Plugins | — | Advanced Custom Fields, WP Rocket |
| Other | — | Site Search 360 hosted API |
| Requires WordPress | 6.9 | 4.0.0 |
| Requires PHP | 7.4 | 5.2.4 |
| Tested up to | 7.1 | 6.9 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | api.sitesearch360.com, global.sitesearch360.com, insights.sitesearch360.com, js.sitesearch360.com, cdn.sitesearch360.com |
| Shortcodes | — | 4 |