Google for WooCommerce vs Sokol: Smart WooCommerce Search (formerly Smart Ajax Product Search)
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Sokol: Smart WooCommerce Search (formerly Smart Ajax Product Search) v3.0.14 · checked 23 Oct 2026 Free + paid · ★ 4.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 5,000+ |
| Last updated | October 20, 2026 | October 21, 2026 |
| Editions | Google for WooCommerce | Sokol: Smart WooCommerce Search · Smart WooCommerce Search Pro ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Live Ajax suggestions with images and prices; Search index for larger product catalogues; Search widget and analytics toggle in the free version |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Free and Pro versions cannot run together; Some widget fields and features need Pro; Adds custom database tables for the search index |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Ajax product suggestions through a REST route, Prebuilt search index in custom tables, Search widget for sidebars, Opt-in GA4 search event tracking, Pro-only widget fields show an upgrade prompt ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| Analytics | — | Google Analytics 4 |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Plugins | — | Polylang, Divi |
| Other | — | Freemius |
| Requires WordPress | 6.9 | 5.9 |
| Requires PHP | 7.4 | 7.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | api.freemius.com, checkout.freemius.com |
| Shortcodes | — | 1 |
| Custom tables | — | 2 |