Google for WooCommerce vs Storefront
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Storefront v4.6.2 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 90,000+ |
| Last updated | October 20, 2026 | December 9, 2025 |
| Editions | Google for WooCommerce | Storefront · Storefront Extensions Bundle ($) · Storefront Powerpack ($) · Storefront Designer ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Free WooCommerce theme with Customizer layout and colour options; Full-width template, widget regions and custom header support; Starter content and a Customizer guided tour |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Paid Storefront Extensions bundle is promoted in the admin; Built around WooCommerce, so it suits shops rather than other site types |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Layout and colour options in the Customizer, Full width page template, Multiple widget regions, Navigation menu locations, Custom header support, Custom background support, Starter content on theme activation, Customizer guided tour, Welcome screen in the admin |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Plugins | — | Jetpack, Storefront Powerpack ($), Storefront Designer ($) |
| Other | — | Google Fonts |
| Requires WordPress | 6.9 | 5.3.4 |
| Requires PHP | 7.4 | 5.6.0 |
| Tested up to | 7.1 | 6.5 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | fonts.googleapis.com |