Google for WooCommerce vs Website Pop-up Builder by BDOW! (formerly Sumo)
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Website Pop-up Builder by BDOW! (formerly Sumo) v1.45 · checked 23 Oct 2026 Free + paid · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 10,000+ |
| Last updated | October 20, 2026 | October 19, 2026 |
| Editions | Google for WooCommerce | SumoMe |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Pop-ups and signup forms managed from the vendor dashboard; Simple site ID setting, no pop-up code to write; WooCommerce cart subtotal and coupon helpers |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Front-end script from an external service on every page; Pop-ups and statistics depend on a BDOW account; Paid features are promoted through the dashboard |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Vendor pop-up script added to front-end pages, Site ID setting connects the site to the vendor account, WooCommerce cart subtotal and coupon helpers, Dashboard widget with the account link, Statistics screen loaded from the vendor dashboard |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Other | — | BDOW! (SumoMe) script service |
| Requires WordPress | 6.9 | 4.7 |
| Requires PHP | 7.4 | 7.0 |
| Tested up to | 7.1 | 7.1.3 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | load.sumome.com, sumome.com |