Google for WooCommerce vs TrackShip for WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | TrackShip for WooCommerce v2.0.8 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 6,000+ |
| Last updated | October 20, 2026 | September 21, 2026 |
| Editions | Google for WooCommerce | TrackShip for WooCommerce · TrackShip Pro ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Creates shipments and tracks them for WooCommerce orders; Branded order tracking page via shortcode; Tracking emails and SMS for shipment status changes |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Needs a TrackShip account; shipment data is sent to TrackShip; Free plan has a small shipment allowance; Some features need the paid TrackShip Pro plan |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Creates TrackShip shipments for orders, Receives carrier status updates via webhook, Branded order tracking page via shortcode, Shipment status emails, SMS notifications through Twilio, Late shipment email alerts on a cron schedule, Exception shipment email alerts on a cron schedule, Shipment analytics in WooCommerce reports, Maps shipping providers to carrier slugs, Upgrade to TrackShip Pro notices ($) |
| Integrations | ||
| Marketing | Google Ads | Klaviyo |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Other | — | TrackShip API, Twilio |
| Requires WordPress | 6.9 | 6.2 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | tracking.zorem.com, api.trackship.com |
| Shortcodes | — | 2 |
| Custom tables | — | 4 |