Google for WooCommerce vs Multi-Carrier ShipStation Shipping for WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Multi-Carrier ShipStation Shipping for WooCommerce v1.4.19 · checked 23 Oct 2026 Free + paid · ★ 3.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 800+ |
| Last updated | October 20, 2026 | July 4, 2026 |
| Editions | Google for WooCommerce | Multi-Carrier ShipStation Shipping for WooCommerce · Multi-Carrier ShipStation Shipping PRO ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Live ShipStation carrier rates at checkout; Insurance and signature options from the rate request; Rates are cached per request to limit API calls |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Needs a ShipStation account and API key; Advanced box settings are in the PRO version; Checkout rates depend on the ShipStation API |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Live ShipStation carrier rates at cart and checkout, Insurance option in rate requests, Signature option in rate requests, Rate cache keyed on the request, Custom items for parcel content, Box max weight and outer dimension settings ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Other | — | ShipStation, WordPress plugin directory API |
| Requires WordPress | 6.9 | 5.6 |
| Requires PHP | 7.4 | 7.3 |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | ssapi.shipstation.com, api.wordpress.org |