Google for WooCommerce vs Advanced Shipment Tracking for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Advanced Shipment Tracking for WooCommerce v4.0.5 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 70,000+ |
| Last updated | October 20, 2026 | October 22, 2026 |
| Editions | Google for WooCommerce | Advanced Shipment Tracking for WooCommerce · Advanced Shipment Tracking PRO ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Tracking numbers shown in customer accounts and order emails; Carrier list maintained from the TrackShip service; Settings page for tracking providers |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Automatic imports from shipping services are PRO-only; Carrier list depends on a remote service; Usage tracking sends data only after an explicit opt-in |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Tracking numbers on orders, Carrier list from TrackShip, Tracking settings page, Customiser page, Shipping service integrations (PRO) ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Other | — | TrackShip API, ShipStation ($), FedEx ($), QuickBooks ($) |
| Requires WordPress | 6.9 | 5.3 |
| Requires PHP | 7.4 | 7.2 |
| Tested up to | 7.1 | 7.1.3 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | tracking.zorem.com, api.trackship.com |