Google for WooCommerce vs Ultimate Gift Cards For WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Ultimate Gift Cards For WooCommerce v3.2.12 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 7,000+ |
| Last updated | October 20, 2026 | September 15, 2026 |
| Editions | Google for WooCommerce | Ultimate Gift Cards For WooCommerce · Gift Cards for WooCommerce Pro ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Gift cards sold as regular WooCommerce products; Balance check by shortcode; REST endpoints to look up, redeem and recharge gift cards |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | REST requests are capped at 20 a day in the free version; Customisable, scheduled, group and QR or barcode cards need Pro; Some options send data to the vendor or third-party APIs |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Gift card settings under the giftcard post type, Gift card balance check shortcode, REST endpoints to redeem and look up gift cards, Daily cap of 20 REST requests in the free version, AI suggested gift card messages, Offline redeem link generator, Premium card templates locked behind Pro ($) |
| Integrations | ||
| CRM | — | HubSpot |
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Other | — | Anthropic Claude API, WP Swings gifting service |
| Requires WordPress | 6.9 | 6.7 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | api.anthropic.com, api.hsforms.com, gifting.wpswings.com |
| Blocks | — | 1 |
| Shortcodes | — | 1 |