Google for WooCommerce vs Backend Payments for WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Backend Payments for WooCommerce v2.8.11 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 800+ |
| Last updated | October 20, 2026 | August 20, 2026 |
| Editions | Google for WooCommerce | Backend Payments for WooCommerce · Backend Payments for WooCommerce Pro ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Card payments from the Edit Order screen; Works with Stripe, Authorize.net and eWAY; Partial and multiple payments per order |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Looking for new maintainers according to the readme; Needs a separate account with each payment gateway; Pro upgrade panel is present but its URL is empty in this code |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Payment box on the Edit Order screen, Process payments from the admin, Autofill the unpaid order balance, Stripe card payments, Authorize.net card payments, eWAY card payments, Pro edition detection and upgrade notice ($) |
| Integrations | ||
| Payment | — | Stripe, Authorize.net, eWAY |
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Requires WordPress | 6.9 | 4.7 |
| Requires PHP | 7.4 | 5.6 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | api.authorize.net, apitest.authorize.net, api.sandbox.ewaypayments.com, api.ewaypayments.com, api.stripe.com |