Google for WooCommerce vs Product Filter for WooCommerce by WBW
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Product Filter for WooCommerce by WBW v3.4.7 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 50,000+ |
| Last updated | October 20, 2026 | October 20, 2026 |
| Editions | Google for WooCommerce | Product Filter for WooCommerce by WBW · Product Filter by WBW PRO ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Filters by price, category, tag, attribute, stock, sale and rating; Classic widget and Elementor widget; AJAX product updates without a page reload |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Some filters and display options need the PRO version; Builds a background index of product meta on large catalogues; Free and PRO must match versions, or PRO is disabled |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Filters applied to the main product query, Filters applied to product shortcode lists, Classic filter widget, Elementor filter widget, Background product meta index for faster filtering, PRO version compatibility check with the free base ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Plugins | — | Elementor |
| Requires WordPress | 6.9 | 5.0 |
| Requires PHP | 7.4 | — |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | woobewoo.com |
| Blocks | — | 1 |