Google for WooCommerce vs WooCommerce.com Update Manager
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | WooCommerce.com Update Manager v1.0.3 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | Google for WooCommerce | WooCommerce.com Update Manager ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Delivers updates for Woo.com extensions from the subscription account; Withholds update packages when a subscription has expired; Clears WordPress update caches on activation and deactivation |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Only useful with an active Woo.com subscription; Relies on the WooCommerce.com helper data for subscription checks; Its own code has no settings screen |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Updates for Woo.com subscription extensions ($), Withholds packages for expired subscriptions ($), Clears update transients on activation and deactivation |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Plugins | — | WooCommerce.com Helper (WC_Helper) ($) |
| Requires WordPress | 6.9 | 6.0 |
| Requires PHP | 7.4 | 7.3 |
| Tested up to | 7.1 | 6.5 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | — |