Google for WooCommerce vs Woocommerce additional product identifier fields
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Woocommerce additional product identifier fields v1.4.0 · checked 23 Oct 2026 Free Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | Google for WooCommerce | Woocommerce additional product identifier fields |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Adds identifier fields to simple, external and variable products; Includes identifier values in the admin product search; Free and GPL licensed |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Values are stored only and not shown on the storefront; Identifier values are not format-checked; No settings screen; a feed plugin must read the fields |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Brand, MPN, UPC, EAN and GTIN fields on products, Identifier fields on product variations, Optimized title field for feeds, Product search matches identifier values |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Requires WordPress | 6.9 | — |
| Requires PHP | 7.4 | — |
| Tested up to | 7.1 | — |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | — |