Google for WooCommerce vs WooCommerce Back In Stock Notifications
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | WooCommerce Back In Stock Notifications v3.3.5 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | Google for WooCommerce | WooCommerce Back In Stock Notifications ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Sign-up form on simple and variable product pages; Confirmation and notification emails for each sign-up; Admin dashboard, activity log and CSV export |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Paid Woo.com extension; the code has no free edition; Notifications depend on WooCommerce stock status changes; Some compatibility modules need the matching Woo.com plugin |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Sign-up form on product and variation pages ($), Sign-up prompt on shop and category listings ($), Sends notifications on stock status changes ($), Confirmation and notification emails ($), Sign-ups listed in My Account ($), Admin dashboard and activity log ($), CSV export of sign-ups ($), REST API controller for sign-ups ($), WP-CLI update command ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Plugins | — | WooCommerce Product Bundles ($), WooCommerce Pre-Orders ($), WooCommerce Subscriptions ($) |
| Requires WordPress | 6.9 | 6.2 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | — |
| Custom tables | — | 3 |