Google for WooCommerce vs Pixel Manager for WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Pixel Manager for WooCommerce v1.71.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 40,000+ |
| Last updated | October 20, 2026 | October 20, 2026 |
| Editions | Google for WooCommerce | Pixel Manager for WooCommerce · Pixel Manager for WooCommerce Pro ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Tracks purchases and funnel events for several ad platforms at once; Google Consent Mode settings included; Configured from the admin with no tag code to write |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Some options, including server-side events, need the paid Pro version; Browser pixels are exposed to ad blockers and consent tools; Licensing runs through the Freemius SDK |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Meta (Facebook) pixel events, TikTok pixel events, Pinterest tag events, OpenAI ads pixel for ChatGPT ads, Google Consent Mode settings, Google tag proxy for first-party loading, Server-side event processing ($) |
| Integrations | ||
| Marketing | Google Ads | OpenAI |
| Analytics | — | Google Tag Manager |
| Social | — | Meta Pixel, TikTok, Pinterest |
| E-commerce | Google Merchant Center, WooCommerce | — |
| Requires WordPress | 6.9 | 6.2 |
| Requires PHP | 7.4 | 7.3 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | pmw.sweetcode.com, www.googletagmanager.com, www.cloudflare.com, www.google-analytics.com, graph.facebook.com, connect.facebook.net |
| Shortcodes | — | 2 |