Google for WooCommerce vs WooCommerce Google Analytics Pro
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | WooCommerce Google Analytics Pro v2.2.3 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | Google for WooCommerce | WooCommerce Google Analytics Pro ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Sends e-commerce events to GA4 with revenue options; Can exclude admins and chosen user roles from tracking; Consent mode defaults and user ID tracking included |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Needs a Google account authorisation before events are sent; Paid product, overlapping with the free Google Analytics for WooCommerce plugin; Setup spans the WooCommerce settings page and Google Analytics |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Server-side events through the Google Analytics Collect API ($), E-commerce event tracking ($), Email event tracking ($), Optional user ID tracking ($), Option to include tax and shipping in revenue ($), Exclude admins and chosen user roles from tracking ($), Google Consent Mode default settings ($), utm_nooverride added to return URLs for Google Ads referrals ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| Analytics | — | Google Analytics ($) |
| E-commerce | Google Merchant Center, WooCommerce | — |
| Requires WordPress | 6.9 | 5.6 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | api.wordpress.org |