Google for WooCommerce vs WPML Multilingual & Multicurrency for WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | WPML Multilingual & Multicurrency for WooCommerce v5.6.3 · checked 23 Oct 2026 Free + paid · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 100,000+ |
| Last updated | October 20, 2026 | October 7, 2026 |
| Editions | Google for WooCommerce | WPML Multilingual & Multicurrency for WooCommerce · WPML Multilingual CMS ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Free multi-currency with switcher, widget and per-currency prices; Automatic or manual exchange rates; Payment gateway handling for PayPal and Stripe currencies |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Full multilingual features need a paid WPML plan; Exchange rate and price setup takes manual work per currency |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Currency switcher shortcode, Currency switcher widget, Per-currency product prices, Scheduled exchange rate updates, MaxMind geolocation for currency by location, PayPal and Stripe currency handling, Translation product data sync ($) |
| Integrations | ||
| Payment | — | Stripe, PayPal |
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | — |
| Plugins | — | WPML ($), Yoast SEO, Gravity Forms |
| Requires WordPress | 6.9 | 6.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | api-3t.sandbox.paypal.com, api-3t.paypal.com, cdt.wpml.org |
| Shortcodes | — | 1 |