Google for WooCommerce vs WooCommerce Shipping
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | WooCommerce Shipping v2.4.3 · checked 23 Oct 2026 Free · ★ 2.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 70,000+ |
| Last updated | October 20, 2026 | October 14, 2026 |
| Editions | Google for WooCommerce | WooCommerce Shipping |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Print labels without separate carrier accounts; Compare live label rates across carriers; Optional address verification at checkout |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Store must ship from a supported US territory in USD; Needs a WooCommerce.com or WordPress.com connection |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Purchase shipping labels from orders, Compare live label rates, Address normalisation and verification, Checkout shipping rates service, Store and update order shipment records, Shipment tracking numbers and carrier tracking URLs, Custom package definitions, Batch label purchase |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Other | — | FedEx, USPS, UPS |
| Requires WordPress | 6.9 | 7.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | api.woocommerce.com, public-api.wordpress.com, jetpack.wordpress.com |