Google for WooCommerce vs ShipStation for WooCommerce
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | ShipStation for WooCommerce v5.4.0 · checked 23 Oct 2026 Free · ★ 3.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 40,000+ |
| Last updated | October 20, 2026 | October 14, 2026 |
| Editions | Google for WooCommerce | ShipStation for WooCommerce |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Orders exported to ShipStation for labels; Inventory data exposed through a REST endpoint |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Needs a ShipStation account to be useful; Requires ShipStation connection setup on both sides |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Export orders to ShipStation, Inventory REST endpoint, Authentication controller for the ShipStation connection, Keep the customer's chosen shipping rate |
| Integrations | ||
| Payment | — | PayPal Payments |
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Other | — | ShipStation |
| Requires WordPress | 6.9 | 7.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | public-api.wordpress.com, jetpack.wordpress.com |