Google for WooCommerce vs Square for WooCommerce

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Feature Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details Square for WooCommerce v5.5.2 · checked 23 Oct 2026 Free · ★ 2.1/5 Visit Details
At a glance
Active installs 800,000+ 80,000+
Last updated October 20, 2026 October 15, 2026
Editions Google for WooCommerce WooCommerce Square
Pros Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google Card and digital wallet payments through Square; Product and inventory sync with Square POS
Cons Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time Requires a Square account and connection; Background sync can lag behind live stock changes
Mentioned in our posts — 1
More features
Other features Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks Square payment gateway, Product and inventory sync with Square, Order handling for Square payments, Digital wallet payments, Import products from Square
Integrations
Payment — Square
Marketing Google Ads —
E-commerce Google Merchant Center, WooCommerce WooCommerce
Requires WordPress 6.9 6.9
Requires PHP 7.4 7.4
Tested up to 7.1 7.1
Phones home Only if you agree No
External services ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com api.woocommerce.com, connect.squareup.com, connect.squareupsandbox.com
Custom tables — 1