Google for WooCommerce vs Store Toolkit for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Store Toolkit for WooCommerce v2.4.5 · checked 23 Oct 2026 Free · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 8,000+ |
| Last updated | October 20, 2026 | July 6, 2026 |
| Editions | Google for WooCommerce | Store Toolkit for WooCommerce |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Many small WooCommerce fixes in one plugin; Admin tools and settings in one screen |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Broad feature set can be hard to audit; Some tools change store data when run |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Store Toolkit admin menu, Quick enhancements tab, Install recommended plugins on request, Related orders meta box |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Other | — | WordPress.org plugin directory |
| Requires WordPress | 6.9 | 5.4 |
| Requires PHP | 7.4 | — |
| Tested up to | 7.1 | 6.8.3 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | — |
| Blocks | — | 1 |