Google for WooCommerce vs YITH WooCommerce Brands Add-On
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | YITH WooCommerce Brands Add-On v2.45.0 · checked 23 Oct 2026 Free + paid · ★ 4.0/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 8,000+ |
| Last updated | October 20, 2026 | October 6, 2026 |
| Editions | Google for WooCommerce | YITH WooCommerce Brands Add-On · YITH WooCommerce Brands Add-On Premium ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Free brand taxonomy for products; Brand shortcodes for pages and products; Elementor widget for product brands; Brand taxonomy is marked for WPML translation |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Requires WooCommerce; Deactivates itself when the premium version is active; Premium upgrade is promoted in the admin |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Brand taxonomy for products, Brand shortcodes, Elementor product brand widget |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce |
| Plugins | — | Elementor, WPML |
| Requires WordPress | 6.9 | 6.9 |
| Requires PHP | 7.4 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | support.yithemes.com, yithemes.com |
| Shortcodes | — | 2 |