Google for WooCommerce vs YITH WooCommerce Wishlist Premium
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| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | YITH WooCommerce Wishlist Premium v4.15.0 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | Google for WooCommerce | YITH WooCommerce Wishlist Premium ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Several named wishlists per customer; Wishlists can be shared by link; Wishlist emails and promotion emails; Widgets, shortcodes and a REST endpoint |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Requires a paid YITH licence and WooCommerce; Contacts YITH licence servers for activation and updates; Some display options are only in the newer React templates |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Several named wishlists per customer ($), Share a wishlist with social buttons and links ($), Wishlist emails ($), Scheduled wishlist tasks ($), Add to wishlist button ($), Wishlist widgets ($), Wishlist shortcodes ($), REST endpoint for wishlists ($), Privacy data export and erase for wishlists ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce ($) |
| Plugins | — | WPML ($), Polylang ($) |
| Requires WordPress | 6.9 | 6.8 |
| Requires PHP | 7.4 | — |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | support.yithemes.com, o37n31x524.execute-api.eu-north-1.amazonaws.com, yithemes.com, licence.yithemes.com, casper.yithemes.com |
| Shortcodes | — | 3 |