Site Kit by Google vs Rank Math
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| Feature | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | Rank Math v1.0.280 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 5M+ | 4M+ |
| Last updated | October 19, 2026 | October 6, 2026 |
| Editions | Site Kit by Google | Rank Math SEO · Rank Math SEO PRO ($) |
| Pros | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google | Sitemaps, schema, redirects and robots.txt in one plugin; On-page SEO analysis and 404 monitoring included; Google Search Console and IndexNow connections built in |
| Cons | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site | Content AI needs service credits; Pro features and some modules are upsold in admin |
| Mentioned in our posts | — | 2 |
| Features (SEO plugins checklist) | ||
| Schema markup | — | Yes |
| XML sitemaps | — | Yes |
| Redirects | — | Yes |
| Local SEO | — | Yes |
| WooCommerce | — | Yes |
| AI content | — | Paid |
| Free version | — | Yes |
| More features | ||
| Other features | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support | robots.txt editor, llms.txt generator, Image SEO options, 404 monitor, On-page SEO analysis, IndexNow instant indexing, Google Analytics and Search Console reports, Content AI with credits ($), Role manager for SEO capabilities |
| Integrations | ||
| Marketing | Google AdSense, Google Ads | — |
| Analytics | Google Analytics 4, Google Tag Manager | Google Search Console, Google Analytics |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Advanced Custom Fields, BuddyPress |
| Other | Google Search Console | IndexNow, Content AI service ($) |
| Requires WordPress | 5.2 | 6.7 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com | rankmath.com, cai.rankmath.com, ai-visibility.rankmath.com, api.indexnow.org, plugins.svn.wordpress.org, api.wordpress.org, searchconsole.googleapis.com, analyticsadmin.googleapis.com, graph.facebook.com, cdn.mxpnl.com, analyticsdata.googleapis.com |
| Blocks | 3 | 5 |
| Shortcodes | 1 | 12 |
| Custom tables | — | 1 |