Site Kit by Google vs Redirection
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | Redirection v5.10.1 · checked 23 Oct 2026 Free · ★ 4.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 5M+ | 2M+ |
| Last updated | October 19, 2026 | September 19, 2026 |
| Editions | Site Kit by Google | Redirection |
| Pros | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google | Free, with no paid edition; Regular expression and conditional redirects; Logs 404 errors and can redirect changed permalinks |
| Cons | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site | Adds its own database tables and logs that grow over time; Apache and Nginx module options need server-side setup; Large plugin with many screens for simple redirect needs |
| Mentioned in our posts | — | 1 |
| Features (SEO plugins checklist) | ||
| Schema markup | — | No |
| XML sitemaps | — | No |
| Redirects | — | Yes |
| Local SEO | — | No |
| WooCommerce | — | No |
| AI content | — | No |
| Free version | — | Yes |
| More features | ||
| Other features | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support | Redirect manager with groups, Regular expression and conditional matches, 404 error logging, Automatic redirect on permalink change, Import and export of redirects, Apache and Nginx file modules |
| Integrations | ||
| Marketing | Google AdSense, Google Ads | — |
| Analytics | Google Analytics 4, Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Plugins | — | Yoast SEO, Simple 301 Redirects |
| Other | Google Search Console | WP CLI |
| Requires WordPress | 5.2 | 6.7 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com | — |
| Blocks | 3 | — |
| Shortcodes | 1 | — |
| Custom tables | — | 4 |