Site Kit by Google vs Review & Schema
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| Feature | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | Review & Schema v3.1.3 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 5M+ | 10,000+ |
| Last updated | October 19, 2026 | October 17, 2026 |
| Editions | Site Kit by Google | SchemaEngine AI · SchemaEngine AI Pro ($) |
| Pros | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google | Generates JSON-LD schema for common types without code; FAQ block and AI-drafted FAQ content; Turns off Yoast's duplicate JSON-LD when Yoast is active |
| Cons | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site | Several schema types and the manual snippet field are Pro-only; AI drafting needs the site owner's own paid API key; Generating with AI sends page content to the chosen provider |
| Mentioned in our posts | — | 1 |
| Features (SEO plugins checklist) | ||
| Schema markup | — | Yes |
| XML sitemaps | — | No |
| Redirects | — | No |
| Local SEO | — | Yes |
| WooCommerce | — | Yes |
| AI content | — | Yes |
| Free version | — | Yes |
| More features | ||
| Other features | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support | JSON-LD schema generator on pages and posts, AI-drafted schema using the site owner's API key, FAQ generation from existing page content, FAQ Gutenberg block, Review schema widget, Rich Results test link, Turns off Yoast JSON-LD output when Yoast is active, Manual JSON-LD snippet field ($), Pro-only schema types such as Tech Article ($), Reviews admin page |
| Integrations | ||
| Marketing | Google AdSense, Google Ads | — |
| Analytics | Google Analytics 4, Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce, Easy Digital Downloads |
| Plugins | — | Yoast SEO |
| Other | Google Search Console | OpenAI, Anthropic Claude, Google Gemini, Google reCAPTCHA |
| Requires WordPress | 5.2 | 6.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com | shopbuilderwp.com, api.openai.com, api.anthropic.com, www.google.com, generativelanguage.googleapis.com |
| Blocks | 3 | 2 |
| Shortcodes | 1 | 1 |