Site Kit by Google vs Schema & Structured Data for WP & AMP
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| Feature | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | Schema & Structured Data for WP & AMP v1.68 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 5M+ | 100,000+ |
| Last updated | October 19, 2026 | October 12, 2026 |
| Editions | Site Kit by Google | Schema & Structured Data for WP & AMP · Schema & Structured Data for WP & AMP Pro ($) |
| Pros | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google | Wide schema type coverage configured from the settings screens; Reusable schema templates, Gutenberg blocks and a rating box; Optional AI-assisted generation with your own API key |
| Cons | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site | Advanced types, review platform feeds and extras need the paid upgrade; Large settings surface to review before going live |
| Mentioned in our posts | — | 1 |
| Features (SEO plugins checklist) | ||
| Schema markup | — | Yes |
| XML sitemaps | — | No |
| Redirects | — | No |
| Local SEO | — | Yes |
| WooCommerce | — | Yes |
| AI content | — | Yes |
| Free version | — | Yes |
| More features | ||
| Other features | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support | JSON-LD schema output, Reusable schema templates, Rating box with schema markup, Gutenberg schema blocks, AI-assisted schema text with own API key, Migration from other schema plugins, Reviews from review platforms ($), Add-on license key activation ($) |
| Integrations | ||
| Marketing | Google AdSense, Google Ads | Magazine3 newsletter |
| Analytics | Google Analytics 4, Google Tag Manager | Usage tracker (data.ampforwp.com) |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Yoast SEO |
| Other | Google Search Console | Google Gemini, OpenAI |
| Requires WordPress | 5.2 | 4.5 |
| Requires PHP | 7.4 | 5.6.20 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com | structured-data-for-wp.com, magazine3.company, data.ampforwp.com |
| Blocks | 3 | — |
| Shortcodes | 1 | 10 |