Site Kit by Google vs Schema App Structured Data
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| Feature | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | Schema App Structured Data v2.3.2 · checked 23 Oct 2026 Free + paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 5M+ | — |
| Last updated | October 19, 2026 | — |
| Editions | Site Kit by Google | Schema App Structured Data · Schema App Pro ($) |
| Pros | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google | Default markup appears on activation with little setup; Covers posts, pages, categories, author and search pages; Hosted editor available for deeper customisation |
| Cons | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site | Customisation depends on a paid external subscription; Sends page markup to Schema App servers once an account is set |
| Mentioned in our posts | — | 1 |
| Features (SEO plugins checklist) | ||
| Schema markup | — | Yes |
| XML sitemaps | — | No |
| Redirects | — | No |
| WooCommerce | — | No |
| AI content | — | No |
| Free version | — | Yes |
| More features | ||
| Other features | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support | Default markup for pages, posts and archives, Per-post schema meta box, Link to Google rich results test per post, Linked Open Data headers and link tag, Remove theme microdata, AMP head output, Hosted Schema App editor for custom markup ($), Schema App account and license activation ($) |
| Integrations | ||
| Marketing | Google AdSense, Google Ads | — |
| Analytics | Google Analytics 4, Google Tag Manager | Schema App page count API ($) |
| Social | — | Vimeo oEmbed |
| E-commerce | WooCommerce | — |
| Plugins | — | Yoast SEO, Genesis theme, AMP plugin |
| Other | Google Search Console | Schema App API ($) |
| Requires WordPress | 5.2 | 4.4 |
| Requires PHP | 7.4 | 5.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Yes |
| External services | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com | api.schemaapp.com, app.schemaapp.com, vimeo.com, data.schemaapp.com |
| Blocks | 3 | — |
| Shortcodes | 1 | — |