Site Kit by Google vs Rank Math SEO PRO
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| Feature | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | Rank Math SEO PRO v3.0.122 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 5M+ | — |
| Last updated | October 19, 2026 | — |
| Editions | Site Kit by Google | Rank Math SEO PRO ($) |
| Pros | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google | News, video and podcast sitemaps in one add-on; Link Genius internal linking tools; Site analytics and Search Console reports |
| Cons | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site | Requires a licence key and the free Rank Math SEO plugin; Some features are marked beta in the admin |
| More features | ||
| Other features | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support | News sitemap ($), Video sitemap ($), Podcast feed ($), Link Genius internal linking ($), Site analytics summary and URL inspection ($), Content AI module ($), Local SEO admin ($), Licence activation through Rank Math API ($) |
| Integrations | ||
| Marketing | Google AdSense, Google Ads | — |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager ($) |
| Social | — | YouTube ($), Vimeo ($), Dailymotion ($) |
| E-commerce | WooCommerce | WooCommerce ($) |
| Plugins | — | Rank Math SEO ($), Advanced Custom Fields ($) |
| Other | Google Search Console | — |
| Requires WordPress | 5.2 | — |
| Requires PHP | 7.4 | — |
| Tested up to | 7.1 | — |
| Phones home | Only if you agree | Only if you agree |
| External services | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com | vimeo.com, youtube.googleapis.com, public-api.wordpress.com, api.dailymotion.com, www.googletagmanager.com |
| Blocks | 3 | 2 |
| Shortcodes | 1 | 6 |