Site Kit by Google vs SEO Squirrly
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| Feature | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | SEO Squirrly v14.2.7 · checked 23 Oct 2026 Free + paid · ★ 4.6/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 5M+ | 30,000+ |
| Last updated | October 19, 2026 | October 23, 2026 |
| Editions | Site Kit by Google | GEO Plugin by Squirrly SEO · Squirrly SEO - Advanced Pack · Squirrly SEO PRO plan ($) |
| Pros | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google | Schema, sitemaps, redirects and Open Graph in one plugin; Guided assistant for keyword and content work; Free edition with IndexNow and llms.txt output |
| Cons | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site | Cloud tools need a free Squirrly account and an external service; Many features are guided rather than manual settings; Paid PRO plan features are not visible in this code |
| Mentioned in our posts | — | 1 |
| Features (SEO plugins checklist) | ||
| Schema markup | — | Yes |
| XML sitemaps | — | Yes |
| Redirects | — | Yes |
| Local SEO | — | Yes |
| WooCommerce | — | Yes |
| AI content | — | Yes |
| Free version | — | Yes |
| More features | ||
| Other features | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support | Guided SEO assistant with task workflow, Focus pages built around target keywords, llms.txt file for AI crawlers, IndexNow submission of new and updated URLs, Open Graph and Twitter card meta, Internal link suggestions, SEO and GEO audits, Bulk SEO editing of titles and descriptions, Search engine site verification meta tags |
| Integrations | ||
| Marketing | Google AdSense, Google Ads | — |
| Analytics | Google Analytics 4, Google Tag Manager | Google Search Console |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Polylang |
| Other | Google Search Console | IndexNow, Squirrly cloud API |
| Requires WordPress | 5.2 | 5.3 |
| Requires PHP | 7.4 | 7.0 |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | No |
| External services | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com | storage.googleapis.com, cloud.squirrly.co, api.squirrly.co, api.indexnow.org, www.bing.com |
| Blocks | 3 | — |
| Shortcodes | 1 | — |
| Custom tables | — | 3 |