Site Kit by Google vs Yoast SEO
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | Yoast SEO v28.7 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 5M+ | 10M+ |
| Last updated | October 19, 2026 | October 13, 2026 |
| Editions | Site Kit by Google | Yoast SEO · Yoast SEO Premium ($) |
| Pros | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google | XML sitemaps and a schema graph in the free version; Breadcrumbs block and WooCommerce product support; Widely installed, with a large existing knowledge base |
| Cons | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site | Redirect manager and Local SEO need Premium or an add-on; AI tools use a limited free allowance; Usage tracking is opt-in and asks on first setup |
| Mentioned in our posts | — | 3 |
| Features (SEO plugins checklist) | ||
| Schema markup | — | Yes |
| XML sitemaps | — | Yes |
| Redirects | — | Paid |
| Local SEO | — | Paid |
| WooCommerce | — | Yes |
| AI content | — | Yes |
| Free version | — | Yes |
| More features | ||
| Other features | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support | Breadcrumbs block, AI content generator, WooCommerce product SEO data |
| Integrations | ||
| Marketing | Google AdSense, Google Ads | — |
| Analytics | Google Analytics 4, Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Elementor |
| Other | Google Search Console | — |
| Requires WordPress | 5.2 | 6.9 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com | ai.yoa.st, oauth.semrush.com, api.wincher.com, my.yoast.com |
| Blocks | 3 | 3 |
| Shortcodes | 1 | 1 |