Site Kit by Google vs Zip Recipes
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| Feature | Site Kit by Google v1.190.0 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details | Zip Recipes v8.2.8 · checked 23 Oct 2026 Free · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 5M+ | 1,000+ |
| Last updated | October 19, 2026 | June 11, 2026 |
| Editions | Site Kit by Google | Zip Recipes · Zip Recipes Lover ($) |
| Pros | Single dashboard for Google services; Search Console, Analytics 4 and PageSpeed Insights in wp-admin; Free and maintained by Google | Adds schema.org Recipe markup for search results; Recipe cards, recipe grid and nutrition label; Gutenberg blocks and shortcodes |
| Cons | Needs a Google account and access to each connected service; Telemetry is off until the user opts in; Several modules add scripts and requests to Google services on the site | Some blocks are premium and locked in the free build; Licence and updates go through the Freemius SDK; Premium blocks cannot be used in the free build |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Analytics 4 reports and setup, Search Console data in the dashboard, PageSpeed Insights results, AdSense module, Tag Manager setup, Site verification with Google, Email reports to site users, Google consent mode support | Recipe card with schema.org markup, Recipe grid shortcode and block, Nutrition label shortcode and block, Premium block gating ($), Recipe management admin page |
| Integrations | ||
| Marketing | Google AdSense, Google Ads | — |
| Analytics | Google Analytics 4, Google Tag Manager | — |
| E-commerce | WooCommerce | — |
| Other | Google Search Console | Freemius SDK, Gutenberg block editor |
| Requires WordPress | 5.2 | 4.8 |
| Requires PHP | 7.4 | 7.2 |
| Tested up to | 7.1 | 7.0.0 |
| Phones home | Only if you agree | Only if you agree |
| External services | mandrillapp.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, sitekit-static.withgoogle.com, storage.googleapis.com, sitekit.withgoogle.com, site-kit-dev.appspot.com, site-kit-local.appspot.com, wordpress.org, newsite.com | api.freemius.com |
| Blocks | 3 | 3 |
| Shortcodes | 1 | 4 |