Google Website Translator vs TranslatePress - Multilingual

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Feature Google Website Translator v1.4.15 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details TranslatePress - Multilingual v3.3.8 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details
At a glance
Active installs 8,000+ 400,000+
Last updated August 18, 2026 October 13, 2026
Editions Prisna GWT - Google Website Translator TranslatePress - Multilingual · TranslatePress Personal ($) · TranslatePress Business ($) · TranslatePress Developer ($)
Pros Free automatic translation into a long list of languages; Language selector with flags, banner or shortcode placement; Simple settings for which languages to offer Visual front-end translation editor covering any page output; WooCommerce strings and order emails handled in the free version; Google Translate with your own API key works without a licence; Usage data only sent after opt-in
Cons Translations are generated in the browser and are not stored; Same URL for every language, so no SEO gain from translated pages; Relies on Google's widget, so output quality is machine-level Only two languages (default plus one) without a paid licence; Translated URL slugs need the paid SEO Pack; AI translation and DeepL need a licence key
Mentioned in our posts 2 —
Features (Translation plugins checklist)
Machine translation Yes Yes
Visual editor No Yes
SEO-friendly URLs No Yes
WooCommerce — Yes
Languages limit 100+ 2 languages in free version
Free version Yes Yes
More features
Other features Google Translate element that translates the page in the browser, Shortcode for placing the translator, Automatic footer display in tabbed mode, Language flags with generated styles, Banner with the language selector, Choose all or specific languages to offer, Google Analytics code for the translator Language switcher shortcode, block and menu items, Show content only for chosen languages, Translation memory suggestions, Glossary for machine translation, Search in translated content, Preferred user language for emails, Machine translation character limit and log, More than two languages (Multiple Languages add-on) ($), SEO Pack: translated slugs and meta ($)
Integrations
Analytics Google Analytics —
E-commerce — WooCommerce
Plugins — Elementor
Other Google Translate element Google Translate, TranslatePress AI (mtapi) ($), DeepL ($)
Requires WordPress 3.3 3.1.0
Requires PHP 5.6 7.4
Tested up to 7.1 7.1.3
Phones home No Only if you agree
External services — translatepress.com, usagetracker.cozmoslabs.com, translation.googleapis.com, mtapi.translatepress.com
Blocks — 1
Shortcodes — 4
Custom tables — 8