Gravity Forms Conversational Forms Add-On vs MailChimp for WordPress

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Feature Gravity Forms Conversational Forms Add-On v1.8.0 · checked 23 Oct 2026 Paid Visit Details MailChimp for WordPress v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details
At a glance
Active installs — 1M+
Last updated — September 16, 2026
Editions Gravity Forms Conversational Forms Add-On ($) MC4WP: Mailchimp for WordPress · Mailchimp for WordPress Premium ($)
Pros One question at a time, with per-field validation as the visitor goes; Own page per form with layout, colours, logo and background image; Welcome screen and optional partial submission saving Native HTML sign-up forms with full field control; Sign-up hooks for Contact Form 7, WPForms, Gravity Forms and WooCommerce; Form widget and block for placing forms; Lists refreshed daily from the Mailchimp account
Cons Needs a Gravity Forms licence key for updates; Needs Gravity Forms active; Each form is a separate public page with its own URL Form designer, logging and user sync are Premium only; Needs a Mailchimp API key connected to the site; Procaptcha bot protection loads a third-party script when enabled
Mentioned in our posts — 2
More features
Other features Public conversational page per form ($), Page title, URL, layout and colour settings ($), Logo and background image settings ($), Welcome screen ($), Per-field validation while the visitor moves through the form ($), Partial submission save and restore ($) Sign-up forms built from native HTML, Sign-up form widget, AMP-compatible sign-up forms, Campaigns archive block, Daily Mailchimp list refresh, Background subscribe through Action Scheduler or WP-Cron
Integrations
Email — Mailchimp
E-commerce — WooCommerce, Easy Digital Downloads
Plugins Gravity Forms ($) Contact Form 7, WPForms, Gravity Forms
Other — Procaptcha (Prosopo)
Requires WordPress — 5.3
Requires PHP — 7.4
Tested up to — 7.1
Phones home No No
External services — js.prosopo.io, api.prosopo.io, api.mailchimp.com
Blocks — 2