Gravity Forms HubSpot Add-On vs MailChimp for WordPress
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| Feature | Gravity Forms HubSpot Add-On v3.0.4 · checked 23 Oct 2026 Paid Visit Details | MailChimp for WordPress v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 1M+ |
| Last updated | — | September 16, 2026 |
| Editions | Gravity Forms HubSpot Add-On ($) | MC4WP: Mailchimp for WordPress · Mailchimp for WordPress Premium ($) |
| Pros | Creates or updates HubSpot contacts per feed; Maps fields to HubSpot contact properties; Optional HubSpot tracking script that can be turned off | Native HTML sign-up forms with full field control; Sign-up hooks for Contact Form 7, WPForms, Gravity Forms and WooCommerce; Form widget and block for placing forms; Lists refreshed daily from the Mailchimp account |
| Cons | Needs a Gravity Forms licence key for updates; Front-end tracking script is loaded from HubSpot unless disabled; Depends on the HubSpot account plan for some features | Form designer, logging and user sync are Premium only; Needs a Mailchimp API key connected to the site; Procaptcha bot protection loads a third-party script when enabled |
| Mentioned in our posts | — | 2 |
| More features | ||
| Other features | Create or update HubSpot contacts per feed ($), Submit to a HubSpot form by name ($), Map fields to HubSpot contact properties ($), Choose contact creation behaviour for new email addresses ($), Optional HubSpot tracking script on the front end ($), Exclude HubSpot tracking cookie per feed ($), OAuth token refresh with rate-limit lock ($) | Sign-up forms built from native HTML, Sign-up form widget, AMP-compatible sign-up forms, Campaigns archive block, Daily Mailchimp list refresh, Background subscribe through Action Scheduler or WP-Cron |
| Integrations | ||
| — | Mailchimp | |
| CRM | HubSpot ($) | — |
| Analytics | HubSpot tracking script ($) | — |
| E-commerce | — | WooCommerce, Easy Digital Downloads |
| Plugins | Gravity Forms ($) | Contact Form 7, WPForms, Gravity Forms |
| Other | — | Procaptcha (Prosopo) |
| Requires WordPress | 6.5 | 5.3 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | api.hubapi.com, js.hs-analytics.net | js.prosopo.io, api.prosopo.io, api.mailchimp.com |
| Blocks | — | 2 |