Gravity Forms Mailchimp Add-On vs MailChimp for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Gravity Forms Mailchimp Add-On v5.7.2 · checked 23 Oct 2026 Paid Visit Details | MailChimp for WordPress v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 1M+ |
| Last updated | — | September 16, 2026 |
| Editions | Gravity Forms Mailchimp Add-On ($) | MC4WP: Mailchimp for WordPress · Mailchimp for WordPress Premium ($) |
| Pros | Maps fields to Mailchimp merge fields and interest groups; Double opt-in, VIP flag and marketing permission options per feed; Tags and notes sent with each subscriber | Native HTML sign-up forms with full field control; Sign-up hooks for Contact Form 7, WPForms, Gravity Forms and WooCommerce; Form widget and block for placing forms; Lists refreshed daily from the Mailchimp account |
| Cons | Connection goes through the Gravity Forms licence-keyed OAuth service; Needs a Gravity Forms licence key for updates; Feeds need an active Mailchimp connection to pick an audience | Form designer, logging and user sync are Premium only; Needs a Mailchimp API key connected to the site; Procaptcha bot protection loads a third-party script when enabled |
| Mentioned in our posts | — | 2 |
| More features | ||
| Other features | Send submissions to a Mailchimp audience ($), Map form fields to Mailchimp merge fields ($), Interest groups per feed ($), Double opt-in and VIP options ($), Tags and notes per subscriber ($), Marketing permissions mapped per feed ($), Connect Mailchimp through the Gravity Forms OAuth service ($) | Sign-up forms built from native HTML, Sign-up form widget, AMP-compatible sign-up forms, Campaigns archive block, Daily Mailchimp list refresh, Background subscribe through Action Scheduler or WP-Cron |
| Integrations | ||
| Mailchimp ($) | Mailchimp | |
| E-commerce | — | WooCommerce, Easy Digital Downloads |
| Plugins | Gravity Forms ($) | Contact Form 7, WPForms, Gravity Forms |
| Other | — | Procaptcha (Prosopo) |
| Requires WordPress | — | 5.3 |
| Requires PHP | — | 7.4 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | — | js.prosopo.io, api.prosopo.io, api.mailchimp.com |
| Blocks | — | 2 |