GTM Kit vs WooPayments
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | GTM Kit v2.22.0 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | WooPayments v11.2.0 · checked 23 Oct 2026 Free · ★ 3.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 30,000+ | 800,000+ |
| Last updated | October 13, 2026 | October 8, 2026 |
| Editions | GTM Kit · GTM Kit Premium ($) | WooPayments |
| Pros | Ships GA4 ecommerce data layer events for WooCommerce without custom code; Skips the container on staging, development and local sites; Site Health checks confirm the container actually reaches visitors | Card payments managed from the WordPress dashboard; Built-in fraud screening and duplicate payment detection; Multi-currency pricing with a currency switcher block |
| Cons | Many commerce events (refunds, subscriptions, server-side orders) need the Premium add-on; Settings span many screens and can be confusing for non-developers; Anonymous usage sharing exists and must be left off if unwanted | Needs a WooPayments account before it can take payments; Only available in the countries WooPayments supports |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | WooCommerce GA4 ecommerce events, Easy Digital Downloads GA4 events, Contact Form 7 submissions to data layer, Serve Google tag from own domain, Stape server-side container loader, Exclude URL patterns from container, WordPress Site Health tests, Container left out on staging, dev and local, Premium upgrade prompts and notices | Card payment gateway for WooCommerce, Checkout integration and payment fields, Fraud screening service, Duplicate payment detection, Multi-currency pricing, Multi-currency switcher block, WooPay express checkout scheduling and session handling |
| Integrations | ||
| Payment | — | Stripe |
| Analytics | Google Tag Manager, Stape, Mixpanel | — |
| E-commerce | WooCommerce, Easy Digital Downloads | — |
| Plugins | Contact Form 7 | — |
| Other | — | FedEx |
| Requires WordPress | 6.9 | 6.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | api-eu.mixpanel.com, jump.gtmkit.com, api.app.stape.io, api.app.eu.stape.io, g-1234.fps.goog, support.gtmkit.com | translate.wordpress.com, pay.woo.com, public-api.wordpress.com, jetpack.wordpress.com |
| Blocks | — | 1 |