GTM Kit vs WooCommerce PayPal Payments
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| Feature | GTM Kit v2.22.0 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | WooCommerce PayPal Payments v4.2.0 · checked 23 Oct 2026 Free · ★ 2.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 30,000+ | 800,000+ |
| Last updated | October 13, 2026 | October 21, 2026 |
| Editions | GTM Kit · GTM Kit Premium ($) | WooCommerce PayPal Payments |
| Pros | Ships GA4 ecommerce data layer events for WooCommerce without custom code; Skips the container on staging, development and local sites; Site Health checks confirm the container actually reaches visitors | Official PayPal gateway with smart buttons on product and checkout pages; Pay Later, card fields and Apple Pay or Google Pay wallets; Subscriptions, saved payment methods and ShipStation order tracking |
| Cons | Many commerce events (refunds, subscriptions, server-side orders) need the Premium add-on; Settings span many screens and can be confusing for non-developers; Anonymous usage sharing exists and must be left off if unwanted | Available payment methods depend on PayPal account and country eligibility; Many modules are switched on in settings, so the setup has several steps |
| More features | ||
| Other features | WooCommerce GA4 ecommerce events, Easy Digital Downloads GA4 events, Contact Form 7 submissions to data layer, Serve Google tag from own domain, Stape server-side container loader, Exclude URL patterns from container, WordPress Site Health tests, Container left out on staging, dev and local, Premium upgrade prompts and notices | PayPal smart buttons on product, mini-cart and checkout, Pay Later messages on product, cart and checkout blocks, Apple Pay gateway, Google Pay gateway, Card fields module, Pay upon invoice alternative payment method, PayPal subscriptions and renewals, Saved payment methods, Fraud protection module, Order tracking through the ShipStation plugin |
| Integrations | ||
| Payment | — | PayPal, Apple Pay, Google Pay |
| Analytics | Google Tag Manager, Stape, Mixpanel | — |
| E-commerce | WooCommerce, Easy Digital Downloads | — |
| Plugins | Contact Form 7 | ShipStation |
| Requires WordPress | 6.9 | 6.5 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | api-eu.mixpanel.com, jump.gtmkit.com, api.app.stape.io, api.app.eu.stape.io, g-1234.fps.goog, support.gtmkit.com | api-m.paypal.com, www.paypal.com, api-m.sandbox.paypal.com, www.sandbox.paypal.com, api.woocommerce.com, www.paypal.ai, d.joinhoney.com, www.google.com |
| Blocks | — | 6 |