HubSpot for WordPress vs MailChimp for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | HubSpot for WordPress v11.3.75 · checked 23 Oct 2026 Free · ★ 4.3/5 Visit Details | MailChimp for WordPress v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 200,000+ | 1M+ |
| Last updated | September 16, 2026 | September 16, 2026 |
| Editions | HubSpot All-In-One Marketing | MC4WP: Mailchimp for WordPress · Mailchimp for WordPress Premium ($) |
| Pros | Official HubSpot plugin, free to install; Form and meeting blocks in the block editor; Shortcode for embedding HubSpot content | Native HTML sign-up forms with full field control; Sign-up hooks for Contact Form 7, WPForms, Gravity Forms and WooCommerce; Form widget and block for placing forms; Lists refreshed daily from the Mailchimp account |
| Cons | Needs a HubSpot account to do anything useful; Loads the HubSpot tracking code on public pages; Sends data to HubSpot services by design | Form designer, logging and user sync are Premium only; Needs a Mailchimp API key connected to the site; Procaptcha bot protection loads a third-party script when enabled |
| Mentioned in our posts | 3 | 2 |
| More features | ||
| Other features | HubSpot form block in the editor, HubSpot meeting block in the editor, hubspot shortcode for embedding HubSpot content, Serves HubSpot scripts and requests through site paths, Anonymous tracking only after a user gives consent | Sign-up forms built from native HTML, Sign-up form widget, AMP-compatible sign-up forms, Campaigns archive block, Daily Mailchimp list refresh, Background subscribe through Action Scheduler or WP-Cron |
| Integrations | ||
| — | Mailchimp | |
| CRM | HubSpot | — |
| Analytics | HubSpot tracking code | — |
| E-commerce | — | WooCommerce, Easy Digital Downloads |
| Plugins | Elementor | Contact Form 7, WPForms, Gravity Forms |
| Other | — | Procaptcha (Prosopo) |
| Requires WordPress | 5.8 | 5.3 |
| Requires PHP | 7.2 | 7.4 |
| Tested up to | 6.9 | 7.1 |
| Phones home | Only if you agree | No |
| External services | — | js.prosopo.io, api.prosopo.io, api.mailchimp.com |
| Blocks | 2 | 2 |
| Shortcodes | 1 | — |