HubSpot for WordPress vs MailOptin
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | HubSpot for WordPress v11.3.75 · checked 23 Oct 2026 Free · ★ 4.3/5 Visit Details | MailOptin v1.2.78.7 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 200,000+ | 10,000+ |
| Last updated | September 16, 2026 | October 13, 2026 |
| Editions | HubSpot All-In-One Marketing | MailOptin Lite · MailOptin Premium ($) |
| Pros | Official HubSpot plugin, free to install; Form and meeting blocks in the block editor; Shortcode for embedding HubSpot content | Popups, opt-in forms, notification bars and slide-ins; Blog posts sent as email newsletters; Connections to many email and CRM services; Shortcodes and a block for placing opt-in forms |
| Cons | Needs a HubSpot account to do anything useful; Loads the HubSpot tracking code on public pages; Sends data to HubSpot services by design | Premium themes and some features need the paid version; Many outbound connections to third-party services; Large codebase with many shortcodes and email templates |
| Mentioned in our posts | 3 | 1 |
| More features | ||
| Other features | HubSpot form block in the editor, HubSpot meeting block in the editor, hubspot shortcode for embedding HubSpot content, Serves HubSpot scripts and requests through site paths, Anonymous tracking only after a user gives consent | Popups, opt-in forms and slide-ins, Opt-in form block, Email newsletter when a post is published, Email campaign builder, Scheduled email campaign sends, Premium optin themes ($) |
| Integrations | ||
| — | Mailchimp, ConvertKit, MailerLite, Brevo | |
| CRM | HubSpot | HubSpot, Zoho CRM |
| Marketing | — | Klaviyo |
| Analytics | HubSpot tracking code | — |
| E-commerce | — | WooCommerce |
| Plugins | Elementor | WPForms, Contact Form 7, Gravity Forms |
| Requires WordPress | 5.8 | 6.4 |
| Requires PHP | 7.2 | 7.4 |
| Tested up to | 6.9 | 7.1 |
| Phones home | Only if you agree | No |
| External services | — | auth.mailoptin.io, challenges.cloudflare.com, www.google.com, vimeo.com, api.beehiiv.com, api.moosend.com, api.mailerlite.com, a.klaviyo.com, api.sendfox.com, clientapi.benchmarkemail.com, api.sendgrid.com, api.brevo.com, api.getresponse.com, api.convertkit.com, app.bentonow.com, api.sender.net, api.omnisend.com, api.encharge.io, api.egoiapp.com, api.ap3api.com, app.icontact.com, api.flodesk.com, api.sendpulse.com, api.getgist.com, api.mailgun.net, emailoctopus.com, api.elasticemail.com, api.getwemail.io, connect.mailerlite.com, api.ontraport.com, opencollective.com |
| Blocks | 2 | 2 |
| Shortcodes | 1 | 60 |