Image Optimization - Optimize Images and Convert to WebP or AVIF vs Imagify
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Image Optimization - Optimize Images and Convert to WebP or AVIF v1.7.7 · checked 23 Oct 2026 Free + paid · ★ 1.7/5 Visit Details | Imagify v2.3.4 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 900,000+ |
| Last updated | September 22, 2026 | September 7, 2026 |
| Editions | Image Optimization · Image Optimization paid plan ($) | Imagify · Imagify paid plan ($) |
| Pros | Converts images to WebP and AVIF on upload or in bulk; Resizing and compression from the WordPress media area | Converts images to WebP and AVIF on upload or in bulk; Compatibility code for WooCommerce, Yoast SEO and some form and storage plugins |
| Cons | Needs an Elementor account connection before optimisation runs; Upgrade prompts and licence checks tie full use to a paid plan | Optimisation runs on the Imagify service and needs an account; Upgrade prompts appear as the free monthly quota runs down |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | WebP and AVIF conversion, Optimisation through the Elementor API, Upgrade links on quota errors ($), Licence key activation ($) | AVIF delivery via Apache and IIS config, Bulk optimisation of media library and custom folders, Upgrade prompts when quota runs low ($), Optional Imagify Analytics toggle |
| Integrations | ||
| Analytics | — | Mixpanel (opt-in analytics) |
| Storage | — | Amazon S3 (WP Offload compatibility) |
| E-commerce | — | WooCommerce |
| Plugins | Elementor | Yoast SEO, Gravity Forms |
| Other | Elementor image optimizer API | Imagify API, Cloudflare Super Page Cache |
| Requires WordPress | 6.7 | 5.3 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.0 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | my.elementor.com, feedback-api.prod.apps.elementor.red | cdn.mxpnl.com, app.imagify.io |