Image Optimization - Optimize Images and Convert to WebP or AVIF vs ShortPixel Image Optimizer
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| Feature | Image Optimization - Optimize Images and Convert to WebP or AVIF v1.7.7 · checked 23 Oct 2026 Free + paid · ★ 1.7/5 Visit Details | ShortPixel Image Optimizer v6.6.1 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 300,000+ |
| Last updated | September 22, 2026 | October 14, 2026 |
| Editions | Image Optimization · Image Optimization paid plan ($) | ShortPixel Image Optimizer |
| Pros | Converts images to WebP and AVIF on upload or in bulk; Resizing and compression from the WordPress media area | Compression, WebP and AVIF conversion; Bulk optimisation and resizing; Multisite support |
| Cons | Needs an Elementor account connection before optimisation runs; Upgrade prompts and licence checks tie full use to a paid plan | Needs a ShortPixel account key; Optimisation uses a credit quota, paid above the free allowance; AI features have their own monthly quota |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | WebP and AVIF conversion, Optimisation through the Elementor API, Upgrade links on quota errors ($), Licence key activation ($) | Image compression and conversion, Bulk optimisation, Custom optimisation page, Network settings for multisite, AI file renaming (monthly AI quota) ($), Buy more credits upsell ($) |
| Integrations | ||
| E-commerce | — | WooCommerce |
| Plugins | Elementor | WPML, Gravity Forms, Yoast SEO |
| Other | Elementor image optimizer API | ShortPixel API, Cloudflare API |
| Requires WordPress | 6.7 | 5.9.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.0 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | my.elementor.com, feedback-api.prod.apps.elementor.red | api.cloudflare.com, api.shortpixel.com |
| Custom tables | — | 4 |