Image Optimization - Optimize Images and Convert to WebP or AVIF vs WP Smush
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| Feature | Image Optimization - Optimize Images and Convert to WebP or AVIF v1.7.7 · checked 23 Oct 2026 Free + paid · ★ 1.7/5 Visit Details | WP Smush v4.3.5 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 1M+ |
| Last updated | September 22, 2026 | October 20, 2026 |
| Editions | Image Optimization · Image Optimization paid plan ($) | Smush · Smush Pro ($) |
| Pros | Converts images to WebP and AVIF on upload or in bulk; Resizing and compression from the WordPress media area | Bulk and on-upload image compression at no cost; Lazy loading for images and embedded video; Works with common page builders, WooCommerce and caching plugins |
| Cons | Needs an Elementor account connection before optimisation runs; Upgrade prompts and licence checks tie full use to a paid plan | WebP, AVIF, resizing and the image CDN need Smush Pro; Images are sent to the WPMU DEV API for compression |
| Mentioned in our posts | — | 3 |
| More features | ||
| Other features | WebP and AVIF conversion, Optimisation through the Elementor API, Upgrade links on quota errors ($), Licence key activation ($) | Bulk compression of the media library, Lazy loading for images and embedded video, WebP and AVIF conversion (Pro) ($) |
| Integrations | ||
| E-commerce | — | WooCommerce |
| Plugins | Elementor | WP Rocket, Elementor, Divi, Gravity Forms |
| Other | Elementor image optimizer API | WPMU DEV Smush API |
| Requires WordPress | 6.7 | 6.4 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.0 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | my.elementor.com, feedback-api.prod.apps.elementor.red | smushpro.wpmudev.com |
| Custom tables | — | 1 |