Imagify vs WP-Optimize
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Imagify v2.3.4 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details | WP-Optimize v4.7.0 · checked 23 Oct 2026 Free · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 900,000+ | 1M+ |
| Last updated | September 7, 2026 | September 21, 2026 |
| Editions | Imagify · Imagify paid plan ($) | WP-Optimize · WP-Optimize Premium ($) |
| Pros | Converts images to WebP and AVIF on upload or in bulk; Compatibility code for WooCommerce, Yoast SEO and some form and storage plugins | Page, browser and minified-asset caching in the free edition; Database cleanup for revisions, spam, tables and more; Image compression and WebP conversion |
| Cons | Optimisation runs on the Imagify service and needs an account; Upgrade prompts appear as the free monthly quota runs down | Unused CSS, Google Fonts hosting and Cloudflare purge are paid; Image compression relies on the reSmush.it service; Many scheduled background jobs run on the site |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | AVIF delivery via Apache and IIS config, Bulk optimisation of media library and custom folders, Upgrade prompts when quota runs low ($), Optional Imagify Analytics toggle | Image compression through reSmush.it, WebP conversion of compressed images, Scheduled page cache preload, 404 error log with daily pruning, Gzip compression test, Spam comment review link, Unused CSS removal ($), Local hosting of Google Fonts ($) |
| Integrations | ||
| Analytics | Mixpanel (opt-in analytics) | — |
| Storage | Amazon S3 (WP Offload compatibility) | — |
| E-commerce | WooCommerce | — |
| Plugins | Yoast SEO, Gravity Forms | — |
| Other | Imagify API, Cloudflare Super Page Cache | reSmush.it, checkgzipcompression.com, Cloudflare ($) |
| Requires WordPress | 5.3 | 4.9 |
| Requires PHP | 7.4 | 7.2 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | cdn.mxpnl.com, app.imagify.io | checkgzipcompression.com, api.resmush.it, plugins.svn.wordpress.org, teamupdraft.com |