Imagify vs WP Smush
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Imagify v2.3.4 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details | WP Smush v4.3.5 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 900,000+ | 1M+ |
| Last updated | September 7, 2026 | October 20, 2026 |
| Editions | Imagify · Imagify paid plan ($) | Smush · Smush Pro ($) |
| Pros | Converts images to WebP and AVIF on upload or in bulk; Compatibility code for WooCommerce, Yoast SEO and some form and storage plugins | Bulk and on-upload image compression at no cost; Lazy loading for images and embedded video; Works with common page builders, WooCommerce and caching plugins |
| Cons | Optimisation runs on the Imagify service and needs an account; Upgrade prompts appear as the free monthly quota runs down | WebP, AVIF, resizing and the image CDN need Smush Pro; Images are sent to the WPMU DEV API for compression |
| Mentioned in our posts | 1 | 3 |
| More features | ||
| Other features | AVIF delivery via Apache and IIS config, Bulk optimisation of media library and custom folders, Upgrade prompts when quota runs low ($), Optional Imagify Analytics toggle | Bulk compression of the media library, Lazy loading for images and embedded video, WebP and AVIF conversion (Pro) ($) |
| Integrations | ||
| Analytics | Mixpanel (opt-in analytics) | — |
| Storage | Amazon S3 (WP Offload compatibility) | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Yoast SEO, Gravity Forms | WP Rocket, Elementor, Divi, Gravity Forms |
| Other | Imagify API, Cloudflare Super Page Cache | WPMU DEV Smush API |
| Requires WordPress | 5.3 | 6.4 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | cdn.mxpnl.com, app.imagify.io | smushpro.wpmudev.com |
| Custom tables | — | 1 |