Instagram Feed vs Modula
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| Feature | Instagram Feed v6.14.0 · checked 23 Oct 2026 Free + paid Visit Details | Modula v3.0.16 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 100,000+ |
| Last updated | — | October 22, 2026 |
| Editions | Smash Balloon Instagram Feed · Instagram Feed Pro ($) | Modula Best Grid Gallery · Modula Pro ($) |
| Pros | Add feeds with a shortcode, block, widget or Elementor and Divi modules; Feed builder with layout and styling options; Responsive output that works with most themes | Drag-and-drop grid builder for custom layouts; Responsive galleries with a lightbox viewer at no cost; Works with Elementor and common page builders |
| Cons | Hashtag feeds, lightboxes, carousels and moderation need the Pro version; Relies on Meta's Instagram API and its token rules; Usage tracking is available but needs the site owner to opt in | Video galleries, filters and proofing need Modula Pro; AI optimisation runs on a remote service with usage limits; Sends opt-in usage data to the vendor once consent is given |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Feed shortcode for pages and posts, Gutenberg block for Instagram feeds, Classic widget for sidebars, Admin feed builder for creating and styling feeds, Connect Instagram accounts through the Graph API, Instagram oEmbed support for single posts, Elementor and Divi modules, Optional usage tracking, off until enabled | Drag-and-drop grid builder, Responsive image galleries and gallery types, Shortcode for placing galleries, Lightbox gallery viewer, AI optimisation of image titles, captions and ALT text, Page builder integration, Video galleries ($), Custom hover effects ($), Gallery filters ($), Image proofing for clients ($), Watermarked images and right-click protection ($) |
| Integrations | ||
| Social | Instagram (Meta Graph API) | — |
| Plugins | Elementor, Divi | Elementor |
| Other | — | Modula AI service (ai.wpchill.com), WPChill telemetry service |
| Requires WordPress | 4.1 | 5.3 |
| Requires PHP | 7.4 | 5.6 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | usage.smashballoon.com, connect-ig.smashballoon.com, connect-tools.smashballoon.com, graph.instagram.com, graph.facebook.com, plugin.smashballoon.com, wpchat.com, connect.smashballoon.com | ai.wpchill.com, telemetry.wpchill.com |
| Blocks | 2 | 1 |
| Shortcodes | 1 | 3 |