iubenda vs OptinMonster
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | iubenda v3.13.5 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details | OptinMonster v2.17.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 200,000+ | — |
| Last updated | September 1, 2026 | — |
| Editions | iubenda | All-in-one Compliance for GDPR / CCPA Cookie Consent + more | OptinMonster · OptinMonster account plans ($) |
| Pros | Cookie banner and policy links generated from the iubenda service; Auto-blocking of scripts until consent is given; Consent records for WPForms and WooCommerce checkout | Campaigns built in the OptinMonster app and embedded by shortcode, block or widget; Elementor and classic editor support; Exit-intent and inline campaign options |
| Cons | Depends on an iubenda account and external scripts from iubenda; Form submissions are sent in full to iubenda as consent proofs; Site scan and configuration rely on the vendor service | Needs a paid OptinMonster account to run campaigns; Campaign scripts load from the vendor's servers; Some features, such as MonsterLink click-to-load, need a higher plan |
| Mentioned in our posts | 1 | 4 |
| More features | ||
| Other features | Cookie consent banner loaded from iubenda's script, Auto-blocking of scripts until consent, Policy and cookie block shortcodes, Consent records for WPForms and WooCommerce forms, No-script policy link in the body, Legal links widget, Radar site scan with a compliance dashboard widget, AMP support for the consent banner | Campaigns embedded with shortcodes, Elementor widget for campaigns, Insert campaigns in the classic editor, MonsterLink click-to-load campaigns ($) |
| Integrations | ||
| E-commerce | WooCommerce | WooCommerce |
| Plugins | WPForms, Polylang | WPForms, Elementor |
| Other | iubenda service | — |
| Requires WordPress | 5.0 | 6.0 |
| Requires PHP | 7.0.0 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | Only if you agree |
| External services | cs.iubenda.com, cdn.iubenda.com, consent.iubenda.com, radar.iubenda.com | app.optinmonster.com, optinmonster.com, api.omwpapi.com, a.omwpapi.com |
| Blocks | — | 1 |
| Shortcodes | 5 | 3 |