Leadinfo vs Website Pop-up Builder by BDOW! (formerly Sumo)
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Leadinfo v2.1.4 · checked 23 Oct 2026 Free · ★ 4.0/5 Visit Details | Website Pop-up Builder by BDOW! (formerly Sumo) v1.45 · checked 23 Oct 2026 Free + paid · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 7,000+ | 10,000+ |
| Last updated | May 20, 2025 | October 19, 2026 |
| Editions | Leadinfo | SumoMe |
| Pros | Very small plugin with a single settings field; Validates the site ID format before saving; REST endpoint lets Leadinfo set the tracker code for admins | Pop-ups and signup forms managed from the vendor dashboard; Simple site ID setting, no pop-up code to write; WooCommerce cart subtotal and coupon helpers |
| Cons | Needs a Leadinfo account to be useful; Loads the tracking script without any cookie consent check; Deactivating the plugin deletes the saved site ID | Front-end script from an external service on every page; Pop-ups and statistics depend on a BDOW account; Paid features are promoted through the dashboard |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Adds Leadinfo tracking script in the footer, Site ID field under Settings, Site ID format validation, Admin-only REST endpoint to set the tracker code | Vendor pop-up script added to front-end pages, Site ID setting connects the site to the vendor account, WooCommerce cart subtotal and coupon helpers, Dashboard widget with the account link, Statistics screen loaded from the vendor dashboard |
| Integrations | ||
| Analytics | Leadinfo | — |
| E-commerce | — | WooCommerce |
| Other | — | BDOW! (SumoMe) script service |
| Requires WordPress | 3.0.1 | 4.7 |
| Requires PHP | — | 7.0 |
| Tested up to | 6.8.1 | 7.1.3 |
| Phones home | No | No |
| External services | cdn.leadinfo.net | load.sumome.com, sumome.com |