MailChimp for WordPress vs OptinMonster
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | MailChimp for WordPress v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | OptinMonster v2.17.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | — |
| Last updated | September 16, 2026 | — |
| Editions | MC4WP: Mailchimp for WordPress · Mailchimp for WordPress Premium ($) | OptinMonster · OptinMonster account plans ($) |
| Pros | Native HTML sign-up forms with full field control; Sign-up hooks for Contact Form 7, WPForms, Gravity Forms and WooCommerce; Form widget and block for placing forms; Lists refreshed daily from the Mailchimp account | Campaigns built in the OptinMonster app and embedded by shortcode, block or widget; Elementor and classic editor support; Exit-intent and inline campaign options |
| Cons | Form designer, logging and user sync are Premium only; Needs a Mailchimp API key connected to the site; Procaptcha bot protection loads a third-party script when enabled | Needs a paid OptinMonster account to run campaigns; Campaign scripts load from the vendor's servers; Some features, such as MonsterLink click-to-load, need a higher plan |
| Mentioned in our posts | 2 | 4 |
| More features | ||
| Other features | Sign-up forms built from native HTML, Sign-up form widget, AMP-compatible sign-up forms, Campaigns archive block, Daily Mailchimp list refresh, Background subscribe through Action Scheduler or WP-Cron | Campaigns embedded with shortcodes, Elementor widget for campaigns, Insert campaigns in the classic editor, MonsterLink click-to-load campaigns ($) |
| Integrations | ||
| Mailchimp | — | |
| E-commerce | WooCommerce, Easy Digital Downloads | WooCommerce |
| Plugins | Contact Form 7, WPForms, Gravity Forms | WPForms, Elementor |
| Other | Procaptcha (Prosopo) | — |
| Requires WordPress | 5.3 | 6.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | No | Only if you agree |
| External services | js.prosopo.io, api.prosopo.io, api.mailchimp.com | app.optinmonster.com, optinmonster.com, api.omwpapi.com, a.omwpapi.com |
| Blocks | 2 | 1 |
| Shortcodes | — | 3 |